Overview
Pizza Party is a London day-party experience combining unlimited pizza, drinks and house-party games. I built the brand's identity from scratch to match its high-energy, playful concept.

Challenge
Create a brand system bold and fun enough to match a genuinely unconventional format — a day party built around pizza and games — while remaining flexible across packaging, merchandise and campaigns.

Approach
I built the identity around bold typography, a cheeky illustrated mascot and a vibrant red-and-white palette, then extended it consistently across packaging, merchandise and promotional assets.

Outcome
A distinctive, unmistakably fun brand identity that captures Pizza Party's energy and translates it consistently across every physical and digital touchpoint.