Overview
The Fish Café is a contemporary seafood restaurant in Hampstead, London. I led a full rebrand across every physical and digital touchpoint — identity, environment, print and web.

Challenge
Bring a fresh, contemporary identity to an established neighbourhood restaurant, spanning everything from the physical space to its digital presence, without losing the warmth of a local favourite.

Approach
I designed a new visual identity and extended it end-to-end: menus, signage, interior murals, photography, social content and a new website — keeping every touchpoint consistent while tailoring each to its format.

Outcome
A complete, joined-up brand experience — from the moment a customer sees the signage outside to browsing the menu, the website and the restaurant's social presence.