Deliverables:
Art direction
Website and UI design
E-commerce experience
Connected TV design
VIZIO shopping interface
Shoppable content
User onboarding
Email design
Digital campaign design
Show identity and logo design
Streaming thumbnails
Promotional banners
Multi-format asset production
Overview
Golf Nation is a shoppable entertainment platform combining golf content, lifestyle and e-commerce across web and Connected TV. I designed key parts of the website and shopping experience, alongside the VIZIO interface, onboarding, email campaigns, promotional banners and visual identities for Golf Nation Original shows.
Challenge
Bring watching, shopping and playing into one connected experience, while creating a flexible system that could support e-commerce, streaming content and high-volume promotional campaigns across web, email and Connected TV.
Approach
I developed clear, modular layouts using Golf Nation’s visual identity across each touchpoint. The system was adapted for product pages, onboarding, shoppable TV experiences, campaigns and original programming, keeping the platform consistent while giving each show and promotion its own character.
Outcome
A connected cross-platform design system supporting Golf Nation’s Watch, Buy and Play experience across e-commerce, streaming content, email, digital campaigns and Connected TV.
Connected TV & Shoppable Experience
I designed the selected Connected TV concept for Golf Nation, bringing product discovery directly into the viewing experience. Interactive product cards allowed viewers to explore golf equipment while watching original content, connecting entertainment and e-commerce through a clear, non-intrusive interface.
.01 Website & E-commerce
.02 user Onboarding
I designed the onboarding journey and welcome email to introduce new members to Golf Nation’s Watch, Buy and Play experience. Clear steps guided users through profile setup, Instant Pay and content discovery, while modular layouts kept the experience consistent across web and email.
.03 Campaigns & Talent
I created talent-led campaigns and promotional assets for Golf Nation across web, social and streaming platforms. The work combined high-impact Photoshop compositing, clear campaign messaging and consistent brand elements, adapting each visual around the featured personality, programme or product.
.04 ORIGINAL SHOWS & STREAMING CONTENT
I designed the visual identities, logos and promotional thumbnails for a range of Golf Nation Original shows. Each programme was given its own distinctive character while maintaining a clear connection to the wider Golf Nation brand across the website, streaming platform and Connected TV experience.
