Overview
A visual campaign for The Duke's Theatre Company's touring production of A Midsummer Night's Dream. I developed the campaign concept and visual direction across promotional, digital and social assets, creating a flexible system that could adapt to different venues, dates and formats.

Challenge
A touring production needed a visual identity that could work across different venues, dates and formats while keeping the campaign instantly recognisable.

Approach
I built the campaign around a bold typographic treatment of the title, combining theatrical imagery with a bright, playful colour palette. The system was designed to flex across different formats without losing its visual identity.

Outcome
The visual system gave the production a consistent identity across its summer tour, with flexible assets built for different venues, dates and digital formats.