Overview
South Bank Fringe Fest is a three-day comedy festival bringing together live shows, venues, food and entertainment across London’s South Bank. I developed the visual identity and designed and built the festival website, creating a digital and promotional presence for the inaugural event.

Challenge
Create a distinctive visual identity for a new comedy festival that could capture the energy and humour of the event while working across both promotional communications and a large, information-heavy festival website.

Approach
I developed a bold and playful visual language designed to give the festival an instantly recognisable presence. The identity was then carried through into the website, combining strong typography, colour and graphic elements with a clear structure for navigating shows, venues and festival information.

Outcome
A complete visual and digital identity for South Bank Fringe Fest, bringing the festival's promotional campaign and online experience together under one distinctive visual language.