Deliverables:
Art direction
UI design
Platform interface
Digital campaign design
Social media campaigns
Email marketing
Show thumbnails
Web banners
Motion and video assets
Multi-format asset production
Visual consistency across channels
Spirits Network is a shoppable entertainment platform connecting premium spirits content with e-commerce. Across an ongoing collaboration, I designed the platform interface and produced digital campaign assets for brands and shows, including social content, email marketing, thumbnails, web banners and motion.
Challenge
Bring streaming, product discovery and shoppable content into one coherent experience, while supporting a high volume of campaign assets across multiple digital channels.
Approach
I developed a flexible visual language using clear hierarchy, repeatable layouts and adaptable formats. This kept the platform and campaign output consistent while allowing each brand, show and activation to retain its own identity.
Outcome
A connected digital system bringing together platform content, premium spirits brands and multi-channel campaign communications.
CAMPAIGNS AT SCALE
Each piece was shaped around its brand, audience and platform while remaining connected to the Spirits Network ecosystem.
.01 Brand & Cocktail Campaigns
Cocktail History Campaign
Digital Campaign
Social Campaign
.02 BOTTOMLESS BRUNCH AT COLMAN’S
I created promotional assets for Bottomless Brunch at Colman’s, the award-winning web series hosted by Colman Domingo. The work included show cover artwork, email design and short-form motion assets, creating a consistent visual presence across its digital promotion.
.03 SIP DOWN WITH
A series of promotional campaigns pairing recognisable talent with their spirits brands. I created individual show thumbnails for each episode, adapting the visual language around each personality and product while maintaining a consistent format across the series.
